It’s very important to disqualify the wrong customer, whether big or small. Too many customers like Brad and your business could have real trouble. A well-known rule in business says that 20 percent of your customers generate 80 percent of the problems. Nowhere is this truer than in the world of small business. Choosing too [...]
Disqualifying Scoundrels Before You Take a Loss
The great majority of foxes I know are clever, resourceful, independent, and fun to work with. Most are eccentric, and a few of them are a little crazy. Then there are the scoundrels, like Brad. I should never have done business with him. When I first met Brad I was hungry for work and less [...]